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Thursday, June 01, 2006

Maria Volleys Again For Canon

You know her, you love her, you can't swing without her: tennis star Maria Sharapova returns in new creative for Canon's PowerShot digital camera, to coincide with the French Open (May 28-June 11).

Maria Sharapova

When last seen in her 2005 Canon TV spot, Sharapova was whacking tennis balls into a fence, spelling out "Maria was here." The new spot, "Attraction," sees her commanding special attention from tennis balls, which are attracted to her en masse as she walks from a tennis court toward her apartment. When she goes out to her balcony, the balls have formed a huge smiley face, which she photographs with her PowerShot. Tag remains: "Make every shot a PowerShot."

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