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Monday, February 09, 2009

Nike begins Cole Haan push with Maria Sharapova

That partnership between Cole Haan and Maria Sharapova announced on the eve of the 2008 U.S. Open is finally sprouting: the company’s spring ad campaign will feature Maria, marking the first time a Nike fashion subsidiary has used a Nike athlete for advertising.

Maria Sharapova - Cole Haan Hottie
The campaign, shot by Martyn Thompson for Assouline, will make its first appearance next week in Vanity Fair, and will also make cameos in other Conde Nast titles (Vogue, Lucky), plus Harper’s Bazaar, InStyle, and Travel + Leisure.

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