Sex sells women's sports
And now we're hearing about how they're trying to market tennis phenom Maria
Sharapova with an emphasis on her obvious appeal to members of the opposite sex.
(Read: to, ahem, those of us in the, you know, chauvinist-pig set.)
Here's an idea: Why not just put the focus on the fact that the 17-year-old
can play the game? Because one, it's creepy as Hades that anybody would rightly try to push a teen as a sex kitten for the purposes of trying to put butts in seats.
Particularly given that there are laws regarding that sort of thing.
And two, when was it that we just up and decided that women's sports needs the extra boost that a slice of cheesecake can offer?
And that they won't survive without it?
Labels: sex kitten, sex sells womens sports, sex-kitten, sex-sells-womens-sports
Sharapova-Myskina feud threatens Russian unity
A bitter feud between Wimbledon champion Maria Sharapova
and French Open winner Anastasia Myskina is threatening to sabotage Russia’s defence of their Fed Cup crown in 2005 at a time when the country’s tennis tsarinas are on top of the world. Myskina led Russia to their first ever Fed Cup title on Sunday to add to her Roland Garros crown. Maria
, who was also overlooked for the Olympic Games, wasn’t selected, but the blonde bombshell was still at the centre of an explosive row which is tearing the Russia team apart. The fall-out had been simmering since Sharapova
defeated Myskina in the semi-finals of the WTA Tour Championships in Los Angeles earlier this month when the Wimbledon champion was hit with a code violation for receiving coaching from father Yuri.
The 17-year-old Sharapova
insists that she is on good terms with the Russian players although she can’t hide her love for the United States. “I feel a lot safer in America than I would be going back to Russia,” said the girl who left behind her impoverished upbringing in Sochi, when she was nine, to train at the Bolleteri Academy in Florida.
The Russians are coming!
The Russian revolution in the women's game began at Paris in the absence of the Americans. Anastasia Myskina won the battle to become the first Russian female to land a grand slam singles title when she beat a tearful Elena Dementieva 6-1 6-2. That particular little civil war was nothing, however, compared to the stunning victory of Maria Sharapova
at Wimbledon. The 17-year-old
became the third youngest winner of the title, but it was the manner of her triumph that was most astonishing.
Facing two-times champion Serena Williams, probably the most powerful woman ever to wield a racket, Maria Sharapova
matched her aggression shot for shot, then stepped up the ferocity of her hitting to leave the American looking overwhelmed. Afterwards, unfazed by what she had accomplished, Maria
kept the Duke of Kent waiting with her trophy while she tried to send a text message to her mum in Florida. She looked forward, confidently, to years of rivalry with Williams. 'I'm taking it from you for one year. I'm sorry,' Sharapova
told her opponent. As if to add insult to injury it was another Russian teenager, Svetlana Kuznetsova, who took Williams's US Open title.
Anastasia Myskina Wins Three to Edge France for Fed Cup Victory!
In what many expected to be a 5-0 whitewash for the Russians, the Fed Cup finale came down to the final doubles match Sunday in Moscow, with Anastasia Myskina and Vera "The Crying Game" Zvonareva edging Marion "Roly Poly" Bartoli and Emilie Loit 7-6(5), 7-5 for a 3-2 win in the tie.
Get in the swing with holiday gift ideas
Prince Shark tennis racket: This racket, one of the most popular on the market, is the same one used by Maria Sharapova
to win Wimbledon and the WTA Championships. The racket is extremely flexible and generates adequate power.
Anastasya Myskina leads Russia to first Fed Cup title
Anastasia Myskina and Vera Zvonareva powered Russia to their first Fed Cup title by winning the decisive doubles against holders France on Sunday.
Russia, the hot favourites, had Myskina to thank for a nervy 3-2 victory in the final which underlines the country's domination of the women's game.
The French Open champion gave the home team all three points by winning both her singles matches before teaming up with Zvonareva to beat Emilie Loit and Marion Bartoli 7-6 7-5.
As well as the Fed Cup title and grand slam triumphs for Myskina and Kuznetsova, Russia's Maria Sharapova
was crowned Wimbledon champion in July.
( more )
Russia, France reach Fed Cup final
Defending champion France and Russia swept their semifinals Thursday and will play for the Fed Cup championship. The Russian team faces a delicate matter after Myskina said she will quit the Fed Cup squad if Maria Sharapova
joins the squad next year.
Maria Sharapova has never played for the team, and she wasn't invited because of her tight calendar, captain Shamil Tarpischev said.
Anastasia Myskina says Maria Sharapova shows a lack of respect
Anastasia Myskina refused to back down on Thursday after saying she would not play for Russia if Wimbledon champion Maria Sharapova
joined the team.
"Why should I feel sorry for what I said yesterday?" Myskina said when asked if she regretted her words about the Florida-based teenager and her father.
"I don't want to be on the same team with people who don't show respect to me as a person. End of story." Sharapova has been kept out of this year's Fed Cup team by Myskina and U.S. Open champion Svetlana Kuznetsova, but Russian captain Shamil Tarpishchev has said he would welcome the 17-year-old
Count me out if Sharapova's father's there, says Myskina
Anastasia Myskina, spearheading Russia's challenge for their first Fed Cup title this week, says she will stop playing for her country if Maria Sharapova
, in the company of her father, is invited to join the team next year.
"If she (Sharapova
) joins our team next season you won't see me there for sure," the French Open champion told reporters after crushing Austria's Patricia Wartusch 6-0 6-0 on Wednesday.
Larisa Neiland, Tarpishchev's assistant, said she felt it would be difficult for the 17-year-old to break into the team because of her "nasty father".
main problem is her father and I just don't see how he would co-exist with other girls' parents and team officials," six-times grand slam doubles champion Neiland told Reuters.
Pointing to the season-ending WTA Tour Championships, won by Florida-based Sharapova
in Los Angeles, Neiland said: "Every time Maria
was playing a Russian girl, her father's behaviour was simply outrageous, nasty and out of control."
Russians dislike Sharapova's 'nasty' father, coach says
Russia Fed Cup coach Larisa Neiland feels it would be difficult forMaria Sharapova
to break into the Russian team next year because of her father.
"I don't think she'll find it easy being on the same team with all the rest of our girls," said Neiland, speaking on the eve of the Fed Cup Final Four.
Holiday Handbook: Video Games
"Mario Power Tennis" (Nintendo for GameCube, rated "Everyone," $49.99) The polite, soft-spoken world of tennis gets a Mario Makeover in "Mario Power Tennis," an update of the popular Mario Tennis title for the N64. This time around, Mario, Luigi and the gang are granted over-the-top power shots, which spice up the game play significantly. DK gets blown out of a cannon for a forearm smash, and Waluigi, somehow, turns the tennis court into a swimming pool in order to fetch a wayward ball. In other words, look elsewhere for tennis realism. For nothing but fun-fun-fun on the courts, look no further. "Mario Power Tennis" is the best thing to happen to the sport since Maria Sharapova
Maria Sharapova to play in HK Champions Challenge 2004
Wimbeldon champion Maria Sharapova
was confirmed to take part in the Hong Kong
champions Challenge 2004, organizers announced in Hong Kong on November 22.
Besides the Russian talent, four-time Grand Slam singles champion Venus Williams, World No. 2 player Amelie Mauresmo and the US Open champion Svetlana Kuznetsova will also attend the tournament slated for Jan. 5-8.
"Phones have been ringing hot as almost all the fans are asking where they can get tickets and what dates she is actually coming", said the tournament director Terry Catton.
Maria Sharapova honoured in ITWA's year-end awards!
won the women's Player of the Year
award while, in an echo of their tight duel for the No. 1 ranking, Lindsay Davenport and Amelie Mauresmo were neck and neck in the voting for the women's Ambassador for Tennis award. The pair will share the honour after voting ended in a dead heat.
ended the year ranked No. 4, the 17-year-old Maria
took the WTA Tour by storm this year, winning her first Grand Slam title at Wimbledon and grabbing the season-ending WTA Championships, considered by many players to be the "fifth major."
The Russian was the first player to accomplish the feat since former No. 1 Lindsay Davenport did it in 1999.
rise to prominence has been nothing short of remarkable," said Matthew Cronin, co-president of ITWA. "She
began the year ranked No. 32 with still a lot of holes in her game and ended the year as a gutsy, mature all-court player with enough weapons and determination to hang around the Top-5 for years to come."
Grand Slam winners Myskina, Kuznetsova to lead Russia at Fed Cup semifinals
French Open champion Anastasia Myskina and U.S. Open champion Svetlana Kuznetsova will lead Russia's Fed Cup team when it plays Austria in this month's semifinals.
Russia, hoping to win its first Fed Cup title, boasts two of the game's top five players - No. 3 Myskina and No. 4 Kuznetsova. Also on the team are No. 11 Vera Zvonareva and No. 24 Elena Likhovtseva. Another Russian star, Wimbledon champion Maria Sharapova
, was playing in the season-ending WTA Championships final Monday.
Russia should ease past Austria, which lost Barbara Schett and Barbara Schwartz, its two stars from the quarter-final upset of the United States. Schwartz has been injured since August, and Schett tore ligaments in her right ankle while training this month.
Maria Sharapova to outstrip sex symbol Anna Kournikova!
The Russian tennis player will become the world's highest paid athlete, making up to $100 million every year.
Russian girl Maria Sharapova
has conquered the world of tennis. Nature has showered her with beauty, long legs, an incredible capacity for work and a huge sports potential. It took Mark McCormack really long to approve the Russian girl
for the vacancy.
IMG took hold of Maria
and the project "Maria Sharapova
, the Superstar" was launched. In about a year, the Russian tennis player will become the world's highest paid athlete, making up to $100 million every year.
When Maria Sharapova
made her first appearance in a professional tournament, the President of the Russian tennis association Shamil Tarpischev said: "This would be a lot better than Kournikova."
He said it right. The young Russian girl
started realizing her working capacity from the very first moment, when she came to the world of professional sport. She
became the world's champion and the Wimbledon winner at the age of 17. IMG agents are taking great care of Maria
: the Siberian girl
will help them earn millions of dollars.